Digital Media, Netflix and Red Queens


November 3, 2015 by idinnovation

DVDRogers (2003) defines diffusion as a process by which innovations are communicated to members within a social system through appropriate channels over a period.  It is interesting to see the various technologies that are available today that were depicted in the movie. The introduction of new innovative technologies seems to be growing exponentially. Science fiction is one of the major forced that drives emerging technologies (Laureate Education, 2014). It is worth mentioning that technology has greatly improved in the last 10-15 years. The film is also impacted by innovation in technology. As we examine technologies that have emerged and have yet to emerge it is important that we acknowledge the movies.

MoviesThis brings us to the progression of digital technologies. When I was a child, I would watch VHS on the VCR in the living room and finally my own that I got in my bedroom for my birthday as a teenager. When I was older perhaps around 19 or 20, I got a DVD player. The progression of DVD players not only impacted movies but also audio. Various technological innovations came about that allowed mass amounts of media to be saved on compact disc (CD). The innovative process, which has occurred in digital movies, provides an example of what Thornburg (2014) describes as red queens. We’ve seen DVD’s, Blu-ray’s and HD and now 4K technologies that have a huge impact the availability and transmission of media.

This assignment allowed me to reflect on how movie availability and the devices that have transformed during my lifetime. Streaming video enhances the availability of digital for users globally. Allowing those that are in the farthest corner of the world to view perhaps slowly and with minimal quality, however, available.


Laureate Education (Producer). (2014g). David Thornburg: Red queens [Video file]. Baltimore, MD: Author.

Laureate Education (Producer). (2014). David Thornburg: Science fiction [Video file]. Baltimore, MD: Author.

Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: Free Press.

Thornburg, D. (2013c). Emerging technologies and McLuhan’s laws of media. Lake Barrington, IL: Thornburg Center for Space Exploration.


2 thoughts on “Digital Media, Netflix and Red Queens

  1. Yali says:

    Hi Sharifa,
    The development of digital technologies is fast as we look at what media we have used to watch a movie. I remember I was using VHS and then DVD players to watch movies. Now I only watch movies online. Video-on-demand offers convenience and timely service. I do not have to get a disk or return one. Just by a few clicks I can find the movie I want and watch it. As the high-speed internet becomes more accessible, video-on-demand may eventually obsolete DVDs.

  2. Paul Hodgson says:

    Hi Sharifa

    While I agree that VOD allows convenience, if we remove our assumptions that we are representative of the world in terms of connectivity, then DVDs are going to be around for a very long time due to the infrastructure required in the majority of the world?

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